Crossing the Chasm

by Geoffrey A. Moore

⭐ 4.3/5

Lenny's Take:

“A classic that every product manager and entrepreneur should read. The chasm concept is fundamental to understanding product-market fit.”

About This Book

The definitive guide to marketing and selling disruptive products to mainstream customers. Moore's framework explains why many promising startups fail to achieve widespread adoption and provides a roadmap for successfully transitioning from early adopters to the mainstream market. Essential reading for anyone involved in bringing innovative products to market.

Key Takeaways

▸Understanding the technology adoption lifecycle
▸The critical importance of the 'chasm' between early adopters and mainstream market
▸How to identify and target your beachhead market
▸Building a whole product solution
▸The bowling pin strategy for market expansion

Book Details

Genre:Marketing/Business Strategy

Published:1991

Pages:272

Publisher:Harper Business

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