Inspired: How to Create Tech Products Customers Love

by Marty Cagan

⭐ 4.5/5

Lenny's Take:

“The definitive guide to modern product management. Every PM should read this book and keep it as a reference.”

About This Book

Marty Cagan shares insights from his decades of experience in product management at companies like eBay, AOL, and Netscape. This book provides a comprehensive guide to modern product management, covering everything from product discovery to delivery, and how to build products that customers truly love.

Key Takeaways

▸The importance of continuous product discovery
▸How to validate ideas before building
▸The role of product managers vs. project managers
▸Building empowered product teams
▸The four big risks: value, usability, feasibility, and viability

Book Details

Genre:Product Management

Published:2017

Pages:368

Publisher:Wiley

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