Obviously Awesome

by April Dunford

⭐ 4.3/5

Lenny's Take:

"The definitive guide to product positioning. April's framework is simple, practical, and incredibly effective."

About This Book

April Dunford demystifies positioning and shows how to do it right. This book provides a clear framework for positioning products so customers immediately understand their value and why they're different from alternatives.

Key Takeaways

▸The 5-component positioning framework
▸How to identify your best-fit customers
▸Understanding competitive alternatives from the customer's perspective
▸Connecting features to value in a meaningful way
▸Testing and refining your positioning

Book Details

Genre:Marketing/Product Management

Published:2019

Pages:176

Publisher:Ambient Press

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