Working Backwards

by Bill Carr & Colin Bryar

⭐ 4.3/5

Lenny's Take:

“The inside story of how Amazon thinks about innovation and customer obsession. Their frameworks are applicable to any product organization.”

About This Book

Two former Amazon executives reveal the principles and practices that drove Amazon's success. The book explains Amazon's unique approach to innovation, customer obsession, and long-term thinking.

Key Takeaways

▸The Working Backwards process for product development
▸Amazon's 14 Leadership Principles in practice
▸The importance of customer obsession over competitor focus
▸How to think long-term and accept short-term criticism
▸Building a culture of high standards and continuous learning

Book Details

Genre:Business Strategy/Innovation

Published:2021

Pages:304

Publisher:St. Martin's Press

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